scientia potentia est

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Hi, I'm Max Paiano



social researcher | data analyst | olive oil enthusiast

Whether I’m designing a survey, testing a hypothesis, or debating the merits of single-estate olive oil, I bring the same mix of curiosity, structure, and good humour.

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Working on a project and need a researcher, a data analyst, or simply someone who gets far too excited about survey design and poliphenols? I’m always happy to chat. Reach out if you’d like to collaborate, pick my brain, or ask which olive oil really is the best. 

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By Max Paiano December 11, 2025
 Recently, while browsing social media, I came across the following question, posted by a social scientist: “If the modern polling industry had existed in 1939, would Britain have declared war on Germany over Poland?” The ensuing debate was engaging, as it raised the issue of the growing influence of public opinion—and polling—on public policy. The tension between leadership and populism, while strikingly current, is not new. It was the 19th-century French radical Alexandre Auguste Ledru-Rollin who, allegedly, said, “There go the people. I must find out where they are going so I can lead them!” If politicians merely chase public sentiment rather than lead with vision and principles, are they truly governing? This highlights a key dilemma in democratic theory: should leaders act as delegates, executing the direct will of the people, or as trustees, making informed decisions on their behalf? Polling sharpens this tension by providing instant snapshots of public opinion, forcing politicians to navigate between responsiveness and responsibility. Polling plays a fundamental role in modern democracy by keeping governments accountable and ensuring they remain in touch with public sentiment. It provides valuable insight into attitudes on policies, especially between elections, when direct democratic input is limited. However, it can also turn politics into a popularity contest, encouraging leaders to seek short-term approval rather than pursue long-term objectives. Moreover, polling can be manipulated to drive polarization, with political actors selectively using data to justify decisions rather than genuinely listening to the public. When polling is transparent and widely available, it strengthens democracy by amplifying public voices. But when selectively used, distorted, or overemphasized, it risks tilting democracy toward elite control, where “public opinion” becomes a curated tool rather than a genuine expression of the people’s will. Beyond its political implications, the polling industry faces significant methodological and technological challenges. Declining response rates make it harder to obtain representative samples, and in an era of fragmented media and digital communication, traditional polling methods struggle to keep up. Online surveys, while faster and cheaper, often rely on self-selected respondents, increasing the risk of bias. Additionally, the rise of AI-generated responses and bot activity further threatens polling accuracy, making it harder to distinguish genuine opinion from manipulation. To remain relevant and credible, the polling industry must adapt to these challenges by refining its methodologies, improving transparency, and embracing new technologies without compromising accuracy. Ultimately, polling should inform democratic decision-making—but not dictate it. The balance between public feedback and principled leadership remains central to ensuring that democracy is both responsive and effective. Had modern polling existed in 19th-century France, Alexandre Auguste Ledru-Rollin might have been more than just a footnote in history.